The State Of The Fitness Industry 2019

There's just more than a week left of 2019. Have you thought about where you want your business to go next year?

With or without you, the fitness industry is changing. More gyms are embracing the functional-fitness model—and charging less for it—and technology is evolving to provide even more opportunities for service.

In this episode of Two-Brain Radio, Chris Cooper discusses the state of the fitness industry and what you can do to ensure success in 2020.

Links:

Building a Sales Engine
The Flywheel: How to Build Momentum and Achieve Wealth
Don't Fear the Cyber
The 6 Best Gym Management Software Platforms: Our Unbiased Review for 2019
The 7 Best Fitness Coaching Software Platforms: Our Unbiased Review for 2019
Training Coaches: Scope of Practice
"How to Start a Gym" guide and other Free Tools
Phases of Entrepreneurship test
Free Retention guide
Book a free call with a mentor

Contact:

[email protected]

Timeline:

00:31 – The state of the fitness industry.

3:00 – Where the data comes from.

5:25 – Why we don’t trust surveys.

8:10 – Trends from 2019 and what they mean for your gym.

9:48 – Why you need to produce content.

11:15 – All about retention.

12:15 – The competition you don’t know about.

13:30 – The soft skills of coaching.

14:59 – Why you need to get better at selling.

16:37 – Your business flywheel.

18:00 – Building your brand.

21:00 – Should you become—or stay—a CrossFit affiliate?

21:50 – Should you buy a franchise?

23:34 – Turning obstacles into opportunities.

25:18 – Tools you need—and the ones you don’t.

32:03 – Turning your competition into your on-ramp.

33:44 – The disappearing middle.

35:42 – How to set your business up for success in 2020.