How to Convert Clients With Landing Pages That Don't Suck
Run a Profitable Gym
English - December 16, 2019 05:00 - 38 minutes - 26.7 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The best digital ad in the world is only as good as what happens after you click it.
Do people get sent to your website? To an opt-in form? To a landing page?
In this episode of Two-Brain Radio, digital marketing expert Mateo Lopez breaks down why you need a landing page and what information it should contain to get the most conversions.
You'll learn about the benefits of third-party page builders, how to organize page information to hold viewers' interest, what NOT to do on your landing page and lots more.
Links:
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Free Tools
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Two-Brain Radio: Killer Creative—How to Test Photos Photos for Facebook Ads That Convert Like Crazy
Contact:
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Timeline:
3:35 – What should happen after someone clicks an ad?
4:29 – Third-party builders vs. DIY.
5:09 – Why you need a landing page.
7:31 – Why your website isn’t enough.
9:14 – Designing a call to action.
10:22 – Combating short attention spans.
12:04 – Long vs. short-form landing pages.
12:53 – Always be testing.
13:58 – What should go “above the fold.”
16:40 – Experimenting with subheads.
17:48 – When to hire an expert to create your media.
21:12 – Below the fold: What visitors should see when they start scrolling.
24:33 – How to get social proof.
25:51 – Outlining the client journey.
28:26 – Highlight the benefits of your offer.
30:08 – Show authority.
30:18 – Incentivize with scarcity.
33:10 – Kisses of death: What NOT to do.
36:16 – Don’t forget to collect contact info.