Creating a Culture of Care at Your Gym
Run a Profitable Gym
English - November 30, 2020 05:00 - 23 minutes - 16.1 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Molly Kieland owns Fuelhouse Gym in Seattle, Washington, and she's the winner of Two-Brain's Gym of the Year: Right Brain award for awesome gym culture.
But it takes more than good feelings to win that award; you've got to have the numbers to back it up.
Here, Molly joins Tiffy Thompson to talk about how she maintained a strong culture at her gym during the COVID crisis and how she maintained profitability throughout—including increasing monthly personal-training revenue from $6,000 to $17,000 per month.
Links:
Fuelhouse Gym
Incite Tax: Profit First for Microgyms
Two-Brain Coaching
Gym Owners United
Timeline:
1:23 – About the Gym of the Year: Right Brain award.
2:44 – Reacting to the COVID crisis.
4:38 – Shifting online and the learning curve that went with it.
5:44 – Maintaining community during lockdown.
8:50 – Retention and engagement during the pandemic.
14:07 – Dealing with the stress of the pandemic while in a leadership position.
15:59 – Bright spots that came out of lockdown.
18:50 – Increasing personal-training revenue during COVID.
21:21 – The future of Fuelhouse.