Nutrition Challenges Are Dead—Here's What Replaced Them
Run a Profitable Gym
English - February 25, 2021 05:00 - 21 minutes - 15 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Nutrition challenges are quick fixes that don't deliver long-term results—for your clients or your business. Kickstarts, on the other hand, are designed for ongoing progress.
When Lindsey VanShoyck swapped the word "challenge" for "kickstart"—and made sure participants understood it was just the beginning of long-term change—she doubled the program's front-end revenue. The change also generated 75% more conversions to ongoing nutrition coaching afterward.
Tune in to learn why kickstarts work and how you can implement them to get your clients lasting results and generate increased ongoing revenue.
Links:
Two-Brain Programming
Arbox
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Two-Brain on YouTube
Contact:
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Timeline:
1:57 – Why Lindsey stopped running nutrition “challenges.”
3:55 – How “kickstarts” get clients in the right mindset.
6:37 – Boosting revenue big time.
9:11 – Opportunities for more conversions and increased ARM.
11:54 – How to market a nutrition kickstart.
14:30 – How to get people to sign up for a nutrition kickstart.
17:23 – How to get people to convert to ongoing nutrition after the kickstart.