From Macros to Habits: Evolving Nutrition Coaching
Run a Profitable Gym
English - December 10, 2020 05:00 - 30 minutes - 21.3 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
After Jen Broxterman switched her nutrition-coaching program from a macros-based method to a habits-based method, her revenue increased from $40,000 a year to $150,000. When Lindsey VanSchoyck made the switch, hers went from $56,000 to $116,000—and her length of engagement went from three or four months to almost a year. Here’s how you can get the same results.
Links:
Two-Brain Coaching
Take the Two-Brain Coaching Nutrition Course
Gym Lead Machine
Free Tools
Timeline:
2:16 – Habits-based nutrition coaching vs. counting macros.
3:27 – How habits-based coaching leads to greater client consistency, success and length of engagement.
6:14 – Why gym owners should consider making the switch: ease of implementation and insurability.
8:49 – How habits-based nutrition coaching helped Jen and Lindsey double their revenues.
11:08 – Why it works.
14:04 – How habits-based nutrition coaching improves client length of engagement.
16:20 – Client success with habits-based nutrition coaching.
17:38 – Doctor-approved.
19:06 – Research to back it up.
22:50 – How to transition clients from macros to habits.
24:07 – Macros aren’t the devil—but obsessive counting doesn’t lead to results.
26:26 – A plug-and-play program for gym owners.