Retention Secrets From a Length-of-Engagement Leader

Run a Profitable Gym

English - October 29, 2020 04:00 - 35 minutes - 24.1 MB - ★★★★★ - 61 ratings
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Previous Episode: Consistent 30% Profit Margins: How Mike Collette Does It

Next Episode: When Your Clients Want to Tell the World About You

The average length of engagement—the average amount of time a member sticks around—for most gyms is 7.8 months. At CrossFit Moncton, it's 4.5 years.

CrossFit Moncton owner Kevin Wood joined Mike Warkentin to share how he gets his members to stay for so long. It's about actually caring about your members, he said, and following that care up with action.

Tune in for some actionable advice you can implement today to figure out exactly when and why your members leave, how to stop those leaks and what you can do to increase your gym's length of engagement.

Links:

CrossFit Moncton
CrossFit Moncton: "Gyms are high-risk areas ... really?"
Wodify
Free Tools

Timeline:

1:51 – Calculating length of engagement.

6:27 – Showcasing your clients.

9:06 – Length of engagement and the client-intake process.

11:18 – Finding the leaks.

14:15 – Why people leave after 30-50 days.

15:16 – What happened when Kevin made a 50-year-old man cry.

17:15 – The sniper effect.

18:20 – Using systems to catch lagging members before they disappear.

21:26 – Showing members you care about them.

24:17 – Evolving with your audience.

25:53 – Managing LEG during COVID.

30:25 – Getting lost members back after COVID closures.

32:19 – Two simple things you can do today to increase LEG.