Consistent 30% Profit Margins: How Mike Collette Does It
Run a Profitable Gym
English - October 26, 2020 04:00 - 33 minutes - 23.2 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Mike Collette had just split from his business partner, gotten married, bought a house and gotten a dog—then COVID hit.
Six months later, his gym is not only still standing but is also turning a 30% profit—likely because of how well Mike was running his business before the crisis.
Learn how he did it—and why he earned Two-Brain's Left Brain Gym of the Year Award—here.
Links:
Prototype Training Systems
AGuard
Wodify
Gym Owners United
Timeline:
00:27 – All about the Left Brain Gym of the Year award.
4:16 – The secret to Prototype Training Systems’ success.
6:46 – Creating great careers for coaches.
10:00 – Learning how to sell fitness.
14:30 – Looking back—and appreciating failure.
16:47 – Marketing and the power of content creation.
18:46 – Maintaining consistent communication with staff and clients.
21:06 – Dealing with the COVID shutdown.
25:22 – Turning necessities into opportunities.
30:06 – Choosing to be a leader during times of crisis.