Do More Coaching Credentials Equal More Sales?
Run a Profitable Gym
English - March 10, 2022 05:00 - 5 minutes - 3.78 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Heart-Rate Training at a CrossFit Affiliate
Next Episode: You Need Systems (WTF Are Gym Systems?)
Have you fallen prey to the technician's curse? That is, do you think the more credentials you have, the better coach you are and the better your business will do?
It's not that simple.
"Being good at your job is necessary but insufficient to have the impact that you're trying to have," Chris Cooper says.
Here's what clients really care about.
Links:
Gym Owners United
Timeline:
1:20 – What clients actually care about.
3:14 – Being a great trainer isn’t enough.