"The Shop Feel": Keys to $340 Average Revenue Per Member
Run a Profitable Gym
English - July 18, 2022 04:00 - 39 minutes - 27.4 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Gym owner and Two-Brain Business Mentor Lisa Palmer earned a spot on the leaderboard this month with a $341 per month average revenue per member score.
In this video, she shares the three simple strategies she employed to get there:
1. Athlete check-ins.
2. Transformation packages.
3. Choice.
By truly getting to know her members' needs, Lisa calibrated her program to include specialty offerings that help clients hit their goals faster. These high-touch, high-value add-ons helped boost her gym's ARM from $120 to $341. You can do it, too.
Links
"Help First" by Chris Cooper
3:39 - Putting a different value on fitness
5:45 - Expanding higher-priced offerings: transformation packages
8:15 - Social proof: demonstrating results to get clients
12:00 - Creating a program that will solve problems for your ideal clients, pricing binder, sales process
14:40 - Creating hybrid options
20:53 - Accountability and action plans
28:30 - Athlete check-ins and client-centered solutions
32:46 - Add-ons