Unlimited Offers: Is Your All-In Option Reducing Value?
Run a Profitable Gym
English - September 23, 2021 04:00 - 12 minutes - 8.28 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why You Aren't Getting Paid What You're Worth (and How to Fix It)
Next Episode: The New Breed of Coaches (and Why Owners Love Them)
The unlimited membership is often pegged as the key to building revenue and retention.
But if you're rolling all your services into one package — your core offerings plus extras like nutrition coaching or speciality classes — you're actually undercutting the value of those offerings and priming clients to get bored and look elsewhere.
Chris Cooper explains it all here.
Links:
Chalk It Pro
Driven Nutrition
Gym Owners United
Timeline:
0:59 – If clients should only pay for what they want, why does Two-Brain offer more resources than any one gym owner could use?
2:11 – Value vs. perceived value.
4:23 – Recency bias.
6:41 – Two-Brain Business vs. recency bias and the biz-coaching biz.
10:17 – Balancing core offerings with novelty.