Chris Cooper: Your Route Through the Entrepreneur's Valley of Death

Run a Profitable Gym

English - September 09, 2021 04:00 - 36 minutes - 24.9 MB - ★★★★★ - 61 ratings
Entrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How Matthew Becker Went From $250 to $12,000 in Monthly Net Owner Benefit

Next Episode: Gym Owner Makes $290 an Hour (and Tells You How to Do It, Too)

So you're ready to scale up and out. Maybe you want to open a second location; maybe you want to start a new business altogether. First, you're going to have to cross the Valley of Death.

The Valley of Death is the gap that lies between your first successful business and your second. It's the money gap. The knowledge gap. The tools gap.

Chris Cooper has crossed the Valley of Death more than once. Here, he'll tell you how to get safely to the other side.

Links:

Two-Brain Coaching
Incite Tax
Gym Owners United
"Simple Numbers"
"Traction"
"Get a Grip"

Timeline:

1:30 – The Valley of Death.

3:19 – Gaps that kill.

6:13 – The gaps that almost got Coop.

8:27 – Operational skills vs. management skills.

11:36 – Change is inevitable.

12:36 – Upgrading to expert-level knowledge.

15:39 – To cross the Valley, start with a big buffer.

20:01 – Trade where you can.

21:57 – Join a mastermind.

22:31 – Partner with caution.

26:37 – Set up commercial agreements in advance.

28:41 – Simplicity scales faster.

29:17 – Maintain financial guidelines.

30:27 – Mentor your team.

30:57 – Layer your marketing.

32:48 – Think about your impact.

33:17 – Be patient.