How Matthew Becker Went From $250 to $12,000 in Monthly Net Owner Benefit
Run a Profitable Gym
English - September 06, 2021 04:00 - 46 minutes - 32 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When Matthew Becker first opened Industrial Athletics in Pittsburgh, Pennsylvania, he already had another full-time job — so it didn't really matter if he never saw a dime from it.
But when he went all in on gym ownership — and when he finally started acting on his mentor's advice — he realized he'd been throwing away serious money.
Here's how Matthew increased his net owner benefit — all the ways in which a gym benefits the gym owner financially — from $250 a month to a whopping 12 grand.
Links:
Industrial Athletics
Drink O2
Beyond the Whiteboard
The Gear You (Don't) Need to Start a Gym
Gym Owners United
Timeline:
3:08 – Starting with $250.
9:14 – The game-changer that led to increased Net Owner Benefit.
14:44 – Pulling the trigger on high-ticket sales.
18:19 – Increasing revenue with hybrid programs.
22:56 – Avoiding unnecessary expenses.
27:02 – Another take on climbing the value ladder.
32:46 – Make a plan to distinguish your business.
37:08 – Invest in website and social-media expertise.
40:03 – Standardize and systematize.
44:17 – Calculate when to work in your business and when to work on it.