What's Better Than a Value-Killing Free Trial Session?

Run a Profitable Gym

English - November 25, 2021 05:00 - 13 minutes - 9.6 MB - ★★★★★ - 61 ratings
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Previous Episode: How to Pay Your Coaches More (Without Losing Money)

Next Episode: The 3 Questions Fitness Entrepreneurs Must Ask Themselves

What's better than a free trial? Providing value.

Free knowledge won't get you long-term clients. Providing something of value will — and value isn't free.

Here's Chris Cooper on the difference between value and price, and why you're doing yourself a disservice by offering free trials.

Links:

AGuard
Beyond the Whiteboard
Gym Owners United

Timeline:

1:08 – Value vs. price.

6:14 – Value is better than free.

9:54 – Knowledge doesn’t create value. Action does.