Next in Media

Why it might be a rough summer for digital advertising

May 23, 2023 09:00 - 31 minutes - 29.2 MB

Next in Media spoke to Jessica Lee. Partner at Loeb & Loeb, who is the Chair, of the firm's Privacy, Security & Data Innovations about how various state privacy laws could rock programmatic advertising in the coming months. Lee talked about why she expects the State of California is going to very excited to start their enforcement. Depending upon how these laws are interpreted, many ad tech company's businesses could be compromised, and the flow of ad targeting data could be seriously choked...

Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist, and why TIkTok hasn't joined YouTube at the TV table - yet

May 16, 2023 09:00 - 35 minutes - 32.9 MB

Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist, and why TIkTok hasn't joined YouTube at the TV table - yet. Guest: Dave Campanelli Host: Mike Shields In Partnership with: Beet.TV Sponsored by: MiQ Produced by: Fresh Take

Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV

May 09, 2023 09:00 - 34 minutes - 31.8 MB

Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV. Next in Media talked to Levin about the company's journey from subscription video service to podcasting giant and gaming fandom hub within the Warner Discovery kingdom. Guest: Jordan Levin Host: Mike Shields In Partnership with: Beet.TV Sponsored by: MiQ Produced by: Fresh Take

"I think in sort of a crisis mode in digital advertising" - Sorin Patilinet, Senior Director Consumer Insights on why people block and skip ads - and what to do

May 02, 2023 09:00 - 34 minutes - 31.6 MB

Next in Media talked to Sorin Patilinet, along with Realeyes Max Kalehoff on some ground breaking research on measuring the effectiveness of various digital ad formats...and the results were not encouraging. "People are sending us a message," said Patilinet. But there is how, as the two executives explained their findings, which suggest that brands can be a lot smarter about what ads they show people and where, before they waste billions. Guest(s): Sorin Patilinet + Max Kalehoff Host: M...

How Instacart is trying to prove that retail media really drives incremental sales

April 25, 2023 09:00 - 38 minutes - 34.9 MB

Next in Media spoke with Ali Miller, Vice President of Product Management, Ads Instacart about building an advertising company at 100 mph, how the company is using data science to prove that its ads are getting people to buy things they weren't planning to, and what might be next for conversational shopping backed by AI. Guest: Ali Miller Host: Mike Shields In Partnership with: Beet.TV Sponsored by: MiQ Produced by: Fresh Take

Why Spotify is investing so heavily into ad tech

April 18, 2023 09:00 - 31 minutes - 29.2 MB

This week Next in Media spoke with Emma Vaughn, Spotify's Global Head of Advertising Business Development & Partnerships about whether podcasting needs an upfront, why the company is putting so much money into measurement and ad serving, and why video is the next key frontier for the company. Guest: Emma Vaughn Host: Mike Shields In Partnership with: BeetTV Sponsored by: MIQ Produced by: FreshTake

Roku's Miles Fisher on trying to train consumers to shop on their TVs

April 11, 2023 09:00 - 31 minutes - 28.8 MB

Next in Media caught up with Miles Fisher Sr. Director, Head of Growth & Platform Sales at Roku, to talk about the company's attempt at building a consumer ad business and the go-to CTV ad buying platform. In addition Fischer talked about the company's deals with Walmart and Best Buy, and what it's going to take to turn TV commerce into a real thing. Guest: Miles Fisher Host: Mike Shields In Partnership with BeetTV Sponsored by: MIQ Produced by: FreshTake

Why brands need to master short form video

March 28, 2023 09:00 - 31 minutes - 29.2 MB

Next in Marketing sat down with Victoria Bachan, President, Whalar Talent on creator economy myths, why brands need to master short form video, and how brands are dealing with TikTok's volatility. Guest: Victoria Bachan Host: Mike Shields

The state of ad tech, Ryan Reynolds Marketing Prowess, and Hulu vs. Netflix

March 21, 2023 09:00 - 33 minutes - 30.8 MB

Next in Marketing spoke to Ana Milicevic co-founder, Sparrow Advisers about Netlix's plans for ad tech, what it means for Microsoft, and why ad serving is suddenly sexy. Guest: Ana Milicevic Host: Mike Shields

Why even the most traditional marketers need to act like DTC brands - even if the revenue is tiny

March 14, 2023 09:00 - 22 minutes - 20.8 MB

Next in Marketing spoke with Tracy Stallard, former Global VP at AB InBev, and now VP of marketing at the plant based food company Upfield about the value brands - even CPGs - can gain from testing selling products directly, even if that's not their core business. Stallard also talked about why the pricing disparity between linear TV and streaming is way out of whack, why the business finds itself in a 'currency scary world' and why she's advocating for an Attentive Reach metric in this year...

Why Havas wants to target your emotional state

March 07, 2023 10:00 - 29 minutes - 27.1 MB

Next in Marketing spoke with Parvati Vaish VP, Director of Analytics at Havas Media Group about whether the push for consumer privacy is going to cripple ad targeting, how Attention metrics could reshape television, and why the company is looking to build out a proprietary set of tools designed to show ads to people based on how they feel at a given moment. Guest: Parvati Vaish Host: Mike Shields

"It's astonishing that the industry has managed to make television advertising worse in a digital age"

March 02, 2023 10:00 - 30 minutes - 28 MB

Next in Marketing spoke with Joe Marchese, partner at Human Ventures, and Marc Guldimann, founder and CEO of Adelaide, about why the TV ad model is broken, and why we're still not valuing attention correctly. Marchese and Guldimann also helped break down why it's so hard to get the ad world to change currencies, but why this time around brands may force change on the media ecosystem. Guest(s): Joe Marchese, Marc Guldimann Host: Mike Shields

Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"

February 21, 2023 10:00 - 55 minutes - 50.8 MB

Next in Marketing hosted a debate on the future of Attention as a form of media and ad measurement - and whether it should be used as a new form of currency. The debate featured Joanne Leong SVP, Global Partnerships at dentsu, Julian Zilberbrand, EVP Advanced Media, Paramount, and Marc Guldimann Founder & CEO of the attention focused startup Adelaide. Later on, we talk to Bayer's Paul Gelb on how he's handling currency overload in 2023. Guest(s): Joanne Leong, Julian Zilberbrand, Marc G...

Why the Financial Times is ultra conservative with programmatic ads and data

February 14, 2023 10:00 - 32 minutes - 29.5 MB

Next in Marketing spoke to Brendan Spain,VP, Advertising - Americas at Financial Times about how why the publication limits its use of ad tech and exchanges, and hasn't gone wild using clean rooms. Instead the FT is zeroing in on using Attention as truer measure of the value of its ads. Guest: Brendan Spain Host: Mike Shields

Jonah Goodhart thinks the ad business needs a complete do-over on measurement - and AI will lead the way

February 07, 2023 10:00 - 38 minutes - 35.1 MB

The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation. Guest: Jonah Goodhart Host: Mike Shields

"Not everyone is going to succeed" - Why Retail Media is ripe for consolidation

January 26, 2023 10:00 - 31 minutes - 29.1 MB

Next in Marketing spoke to Insider Intelligence Principle Analyst Andrew Lipsman about what he sees as "the Third Wave" in digital advertising. Following upon the masssive category launches we've seen over the past two decades- first search and social - retail media is set to become a $45 billion category. That said, not every retailer is likely to be able to manage these businesses on their own, given how dominant Amazon, Walmart and a few other players have become. Lipsman predicts partne...

Why so many big marketers still don't understand gaming

January 19, 2023 10:00 - 38 minutes - 35.6 MB

Next in Marketing, spoke with Jonathan Stringfield, VP, Global Business Research & Marketing at Activision Blizzard about the persistent knowledge gap in the marketing world regarding the opportunities that exist in gaming. Stringfield who recently published the book Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, also offered some real talk on Google's Stadia's failure and Netflix's gaming prospects. Guest: Jonathan Stringfield Host: Mi...

"It's a huge change...it's been a 20-year journey" - why Nielsen One has a shot at radically changing the TV business

January 12, 2023 10:00 - 32 minutes - 29.7 MB

Next in Marketing talked with Karthik Rao, CEO of Nielsen Audience Measurement about the company's new Nielsen One Ads product, which promises to bring far more clarity to TV ad buying, and finally fix the CTV frequency nightmare. Guest: Karthik Rao Host: Mike Shields

The Trade Desk on fighting walled gardens and trying to keep Google honest

January 05, 2023 10:00 - 41 minutes - 38.3 MB

Next in Marketing talked to The Trade Desk Chief Client Officer Jed Dederick about why big media companies eventually give into programmatic selling for CTV, whether it will matter if the Feds break up Google, and how the company plans to further crack retail media. Guest: Jed Dederick Host: Mike Shields

2022 in review - Brian Morrissey on what happened to BuzzFeed, and whether AI is coming for the ad creatives

December 22, 2022 10:00 - 32 minutes - 30.2 MB

This week on Next in Marketing, we looked at the biggest stories in media and advertising with The Rebooting's Brian Morrissey, including BuzzFeed's implosion and what it means for mainstream digital publishing's future. Brian also gave his take on how AI will and won't change advertising, and why he's still a bit crypto curious. Guest: Brian Morrissey Host: Mike Shields

Airbnb's marketing boss on why travel continues to roar -and may never be the same post Covid

December 13, 2022 10:00 - 26 minutes - 24.2 MB

Next in Marketing spoke with Hiroki Asai, Global Head of Marketing at Airbnb about why travel seems recession proof right now, and why his company is breaking conventional wisdom by leaning into brand advertising in spite of the ongoing economic uncertainty. Guest: Hiroki Asai Host: Mike Shields

'Performance is merit based more than anything else' - How brands can make sense of 800,000 TikTok creators

December 06, 2022 10:00 - 33 minutes - 31.1 MB

Next in Marketing spoke with Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions about how working with creators on the platform is markedly different than YouTube, and how brands are seeking ways to execute influencer campaigns much faster, while also figuring out the best way to track their impact. Guest: Adrienne Lahens Host: Mike Shields

Why misinformation is the next battlefront in brand safety

November 29, 2022 10:00 - 37 minutes - 34.5 MB

Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and what lead Zefr - which was born as a YouTube ad buying firm, to purchase an Israeli startup that was looking to fight disinformation after the 2016 elections. Guest: Rich Raddon Host: Mike Shields

YouTube wants credit for spending as much on content as Netflix - and getting more viewership

November 15, 2022 10:00 - 32 minutes - 29.5 MB

Next in Marketing talked to Brian Albert, who leads YouTube media partnerships & creative services teams, about how he's trying to convince TV brands that creators are investing in high production content just like some of the bigger streaming platforms - yet the resulting viewership and impact is even larger. Yet Albert acknowledged that he's fighting a perspective battle among traditional marketers about what constitutes 'quality' and 'premium.' - Albert also gave his take on what's drivi...

As Hershey moves its budgets from TV to digital, everything is getting harder

November 08, 2022 11:00 - 37 minutes - 34.2 MB

Next in Marketing Vinny Rinaldi, Head of Media & Analytics at Hershey, the kind of marketer that has traditionally used TV advertising to reach - everybody. Over the the past few years the company has shifted a large majority of its spending to digital channels in search of more accountability. Yet the industry keeps throwing up more walled gardens - making this transition much more challenging. Guest: Vinny Rinaldi Host: Mike Shields

How Apple and TikTok Blew Up the Walled Gardens

October 31, 2022 09:00 - 34 minutes - 32 MB

Next in Marketing spoke with Erica Patrick SVP, Director of Paid Social Media at Mediahub Worldwide about why platforms like Meta and Snap are suddenly struggling, thanks to Apple's new ID rules, and TikTok stealing everyone's thunder. Patrick also talked about the state of brand safety on social media, and whether marketers will ever be able to fully have control over where their ads run. Guest: Erica Patrick Host: Mike Shields

How two media agency executives uncovered a big problem in CTV

October 10, 2022 09:00 - 37 minutes - 34.6 MB

Next in Marketing spoke with Adam Gerber, Executive Director, US Investment Strategy · GroupM and Mike Fisher, VP, Advanced TV & Audio at Essence about how they discovered that many streaming services were running tons of ads even after people's TV sets are turned off. It turns out that brands could be wasting millions of dollars sending ads to devices that no one is watching, even as the CTV ad market explodes. It's a fascinating problem and one without a simple fix. Guests: Adam Gerber...

Why Vox Media is going bigger into ad tech despite the skeptics

September 29, 2022 09:00 - 35 minutes - 32.8 MB

Next in Marketing spoke to Ryan Pauley Chief Revenue Officer at Vox Media on the contradictions he's seeing in the current ad market, and why some publishers might be struggling. Ryan also talked about why he thinks brands still haven't made a decision on a cookie alternative, and why the company is leaning in on some social platforms while potentially pulling back on others. Guest: Ryan Pauley Host: Mike Shields

"Let's all push ourselves here" - OpenAP is only trying to bring together media companies, agencies, brands, measurement and data providers to advance data-driven TV advertising in a way that satisfies all parties - including consumers.

September 12, 2022 10:00 - 38 minutes - 35.2 MB

Next in Marketing spoke with Ed Davis President, Product & Operations at OpenAP about how the media venture - jointly owned by NBCUniversal, Paramount, Warner Discovery and others - has rolled out a series of news products, including a centralized data hub, an identity framework and a measurement tool - all aimed at helping marketers better target consumers, while reducing waste in their media spending (so people stop seeing the same ads again and again). Guest: Ed Davis Host: Mike Shie...

"Perhaps we've not been vocal enough" - why the TV industry undercounts over the air viewers - and maybe overstates cord-cutting

August 30, 2022 09:00 - 34 minutes - 31.5 MB

Next in Marketing spoke with Radha Subramanyam, President and Chief Research and Analytics Officer, CBS about the importance of data fidelity in TV research, and why neither census-based or panel based solutions have all the answers. For example, Subramanyam talked about how existing methodologies may be undercounting HIspanic American audiences and other demographics that still access TV over the air - while overstating just how many households are streaming first. Guest: Radha Subraman...

NBCUniversal and Paramount both want TV to be more accountable - the question is how

August 10, 2022 09:00 - 37 minutes - 34 MB

Next in Marketing spoke with two of the TV ad industry's leading advocates for change, Kelly Abcarian EVP, Measurement & Impact at NBCUniversal Media and Travis Scoles SVP, Advanced Advertising at Paramount. Both Abcarian and Scoles talked about how urgently brands need to shift their thinking when it comes to how they measure TV campaigns, and why legacy planning and modeling tools will soon be obsolete. Each executive also had a different take on whether marketers will ultimately be able t...

Why Molson Coors wants the big TV companies to get over themselves and collaborate more

August 02, 2022 09:00 - 42 minutes - 39.2 MB

Next in Marketing spoke with Brad Feinberg, NA VP of Media and Consumer Engagement at Molson Coors about how the beverage giant is grappling with trying to reach younger (21+) drinkers who are turning away from not just traditional TV but even live sports. Feinberg urged the biggest players in TV to make it easier to reach more targeting audiences across streaming platforms by working together- rather than leaning on proprietary data solutions. Guest: Brad Feinberg Host: Mike Shields

"We need radical collaboration" - Why Doug Rozen, CEO of dentsu Media in the Americas, think media agencies may need to work together more

July 26, 2022 09:00 - 34 minutes - 31.5 MB

Next in Marketing chatted with Doug Rozen CEO of dentsu Media in the Americas, about the notion that some of the major ad holding companies may need to come to agreement on new standards and definitions in order to move advanced TV advertising forward. Specifically, Rozen theorized that the buy side may need to match the efforts of OpenAP, a joint venture between NBCUniversal, Paramount and others - or even join them. In addition, Rozen talked about why he believes that once TV figures out c...

Why brands like Bolt don't care about TV's old metrics rules

July 20, 2022 10:00 - 27 minutes - 24.9 MB

Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC strategy to television advertising, and why she has little interest in discussions over upfront rates, GRPs and currency wars. Guest: Meg Ciarallo Host: Mike Shields

"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.

July 13, 2022 15:00 - 35 minutes - 32.1 MB

Next in Marketing spoke with Amy Ginsberg Chief Investment Officer at Havas Media Group about the state of the video ad market, and the ongoing challenges stemming from fragmentation. Ginsberg is hoping that measurement and buying become much simpler and less siloed - but has doubts about how quickly that will become a reality. In the meantime Ginsberg talked about why she remains a somewhat reluctant upfront participant. Guest: Amy Ginsberg Host: Mike Shields

"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.

July 06, 2022 10:00 - 28 minutes - 26.4 MB

Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been able to shake off seemingly lethal threats such as in-housing and procurement scrutiny while reasserting their relevance. The challenge now is pulling together enough talent to service brands, while also investing enough in differentiating technology. Guest: Ben Winkler Host: Mike Shields

'"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media

June 29, 2022 10:00 - 30 minutes - 27.5 MB

Next in Marketing spoke with Luke Kigel, who is both VP, Walgreens Media & Head of Walgreens Advertising Group, which means he oversees Walgreens' push into selling ads, while also overseeing its spending as a big advertiser. Luke said that the company's new role as a seller is dramatically changing how it operates as a marketer, as it looks to treat TV far more like digital media. That's because, in his view, many of the traditional ways of planning and buying TV have be become "antithetica...

"I will be really sad" if brands go overboard in targeting consumers in Web3

June 22, 2022 10:00 - 31 minutes - 29.2 MB

Next in Marketing talked to Krystal Olivieri Global Chief Innovation Officer at GroupM & Choreograph, about her worry that the ad industry has created a 'panic' among brands angling for more first party data in a post-cookie future. And while she has high hopes for the metaverse if and when it arrives, she warns against marketers using new identifiers such as crypto wallets to target consumers. In the meantime, Olivieri is bullish on marketers employing different signals, including contextua...

Why 'legacy thinking' is holding back CTV's ad potential

June 15, 2022 10:00 - 36 minutes - 33.7 MB

Next in Marketing spoke to IAB CEO David Cohen about the state of ad-supported streaming, and why he's pushing traditional TV advertisers to shift their mindsets when it comes to pricing strategy, measurement and what role the medium will play over time. Cohen also spoke about how many brands have been dragging their feet when it comes to preparing for massive changes in ad targeting, and what he thinks the prospects are for a national data privacy law. Guest: David Cohen Host: Mike Shi...

TelevisaUnivision is pushing for more representative TV measurement

June 08, 2022 10:00 - 32 minutes - 44.9 MB

Next in Marketing spoke to Donna Speciale President Sales and Marketing at TelevisaUnivision about what's happening in the TV ad market as Nielsen faces a number of new challengers. Not only does Speciale question whether any one company will be able to claim the measurement mantle - she believes that TelevisaUnivision's Hispanic American audience is being severely undercounted - which is why the company is going it alone in building a proprietary Hispanic audience graph. Guest: Donna Sp...

Why Twitch is Ready to Crash the Upfront

March 30, 2022 10:00 - 36 minutes - 33.6 MB

Next in Marketing spoke with Sarah Iooss Head of Sales, Americas at Twitch about how the Amazon-owned property is helping brands like Pringles connect with fans of huge video games. Iooss talked about the different ways marketers can engage with popular gaming influencers, and how Twitch is also seeing huge growth in viewership of live music, fine arts and even chess competitions. The result is a company with an audience that is consistently comparable to TV. Guest: Sarah Iooss Host: M...

How The Dodo went from cute pet videos on Social platform to conquering all media

March 23, 2022 10:00 - 39 minutes - 35.7 MB

YuJung Kim, president of the animal focused media brand, spoke to Next in Marketing about the path from starting out as a Facebook centric brand to a company that produces content for Netflix, TikTok, Animal Planet and even a series of children's books. Guest: YuJung Kim Host: Mike Shields

How YouTube Reruns May LIterally Help Change the World

March 09, 2022 11:00 - 38 minutes - 35.5 MB

Next in Marketing spoke to Aaron Debevoise, founder and CEO of Spotter, a company that is paying YouTube stars hundreds of millions for the rights to their older videos. Creators like Mr. Beast are using this funding to launch ambitious new content ventures, including an initiative to clean the ocean of pollution. Meanwhile Spotter is packaging this still popular content up for TV advertisers looking for big reach. Guest: Aaron Debevoise Host: Mike Shields

How WarnerMedia is -very carefully - bringing advertising to HBO

February 23, 2022 11:00 - 34 minutes - 31.6 MB

Todd Braverman Senior Vice President, WarnerMedia Portfolio Sales & Client Partnerships, talked about his company's experience in launching HBO Max with Ads over the past year, and how consumers have responded positively to its very customized, limited approach. Todd also spoke about the ongoing debate over whether TV needs a new ad currency - or currencies - as a slew of measurement upstarts look to challenge Nielsen Guest: Todd Braverman Host: Mike Shields

The ad business is still sleeping on the end of cookies

February 16, 2022 11:00 - 43 minutes - 39.9 MB

Next in Marketing speaks with Ari Lewine, co-founder and chief strategy officer at TripleLift about how his company is trying to help publishers make more out of their first party data. Lewine is surprised that so many advertisers have yet to explore any targeting alternatives, despite all the huge changes in digital identity. Lewine also talks about why he thinks Facebook's business model is taking such a hit, and what steps the company must take to regain its attribution mojo. Guest: A...

How the Media JV Open AP. is looking to help TV advertising work faster and smarter by helping to break down data silos

February 09, 2022 11:00 - 46 minutes - 42.9 MB

Next in Marketing spoke to David Levy, CEO of OpenAP, a joint venture between NBCUniversal, ViacomCBS Fox and Discovery, about how the company is trying to help brands target audiences consistently across networks and platforms - and why he's worried that too many media companies are discounting consumer experience with ads as Connected TV explodes. Guest: David Levy Host: Mike Shields

Why Action Network Bets "Well in Excess" of Six Figures Every Weekend to Nab New Gambling Fans

February 02, 2022 11:00 - 42 minutes - 38.8 MB

Next in Marketing spoke to Action Network CEO Patrick Keane about the furious competition on search engines, social networks and in app stores to drive more downloads of the company's sports betting informational platform. Patrick also talked about what it was like when gambling became legal in New York earlier this year, which he likened to "Christmas, Hanukkah and New Years" combined. Guest: Patrick Keane Host: Mike Shields

Why the TV ad industry is unlikely to settle on new measurement in 2022

January 26, 2022 11:00 - 42 minutes - 38.8 MB

Scott Schiller spent a few decades on the sales side of the media business, including a long stint at NBCUniversal. Now he's focused on helping big advertisers navigate programmatic ad buying and particularly fast emerging platforms like Connected TV. Scott talked the current upheaval in TV measurement, and why it's unlikely we'll see a perfect replacement for Nielsen emerge. Guest: Scott Schiller Host: Mike Shields

Why Kroger may be advertising's sleeping giant

January 13, 2022 11:00 - 42 minutes - 38.9 MB

This week on Next in Marketing, we spoke with Cara Pratt SVP Kroger Precision Marketing about the grocery giant's journey over the past few years in building out an ad business from scratch. The company, which boasts of stores in 35 states, has already delivered ads for 1300 brands. And its ace in the hole is that 95% of its customers also utilize in-store loyalty cards- allowing for true online to offline media measurement. Guest: Cara Pratt Host: Mike Shields

'Where is this disaster I'm hearing about?' Why digital advertising is poised to thrive post cookie world

December 22, 2021 11:00 - 42 minutes - 38.5 MB

Next in Marketing spoke with Brian Morrissey, founder of The Rebooting about why 2022 is going to be a year of level setting in the digital ad world, as marketers face inflation when it comes to paying to acquire customers and digital publishers continue to band together to ensure they can build sustainable businesses. That said, he's fully confident that brands will adapt, as evidenced by the surging valuations in ad tech. Guest: Brian Morrissey Host: Mike Shields

Episodes