Why brands like Bolt don't care about TV's old metrics rules

Next in Media

English - July 20, 2022 10:00 - 27 minutes - 24.9 MB
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Previous Episode: "It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.

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Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC strategy to television advertising, and why she has little interest in discussions over upfront rates, GRPs and currency wars.

Guest: Meg Ciarallo

Host: Mike Shields