TelevisaUnivision is pushing for more representative TV measurement
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English - June 08, 2022 10:00 - 32 minutes - 44.9 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next in Marketing spoke to Donna Speciale President Sales and Marketing at TelevisaUnivision about what's happening in the TV ad market as Nielsen faces a number of new challengers. Not only does Speciale question whether any one company will be able to claim the measurement mantle - she believes that TelevisaUnivision's Hispanic American audience is being severely undercounted - which is why the company is going it alone in building a proprietary Hispanic audience graph.
Guest: Donna Speciale
Host: Mike Shields