"It's a huge change...it's been a 20-year journey" - why Nielsen One has a shot at radically changing the TV business
Next in Media
English - January 12, 2023 10:00 - 32 minutes - 29.7 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Why so many big marketers still don't understand gaming
Next in Marketing talked with Karthik Rao, CEO of Nielsen Audience Measurement about the company's new Nielsen One Ads product, which promises to bring far more clarity to TV ad buying, and finally fix the CTV frequency nightmare.
Guest: Karthik Rao
Host: Mike Shields