The Trade Desk on fighting walled gardens and trying to keep Google honest
Next in Media
English - January 05, 2023 10:00 - 41 minutes - 38.3 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Next in Marketing talked to The Trade Desk Chief Client Officer Jed Dederick about why big media companies eventually give into programmatic selling for CTV, whether it will matter if the Feds break up Google, and how the company plans to further crack retail media.
Guest: Jed Dederick
Host: Mike Shields