'"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media
Next in Media
English - June 29, 2022 10:00 - 30 minutes - 27.5 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Next in Marketing spoke with Luke Kigel, who is both VP, Walgreens Media & Head of Walgreens Advertising Group, which means he oversees Walgreens' push into selling ads, while also overseeing its spending as a big advertiser. Luke said that the company's new role as a seller is dramatically changing how it operates as a marketer, as it looks to treat TV far more like digital media. That's because, in his view, many of the traditional ways of planning and buying TV have be become "antithetical to the way people live their lives".
Guest: Luke Kigel
Host: Mike Shields