"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.

Next in Media

English - July 06, 2022 10:00 - 28 minutes - 26.4 MB
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Previous Episode: '"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media

Next Episode: "It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.

Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been able to shake off seemingly lethal threats such as in-housing and procurement scrutiny while reasserting their relevance. The challenge now is pulling together enough talent to service brands, while also investing enough in differentiating technology.

Guest: Ben Winkler

Host: Mike Shields