"It's astonishing that the industry has managed to make television advertising worse in a digital age"
Next in Media
English - March 02, 2023 10:00 - 30 minutes - 28 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"
Next Episode: Why Havas wants to target your emotional state
Next in Marketing spoke with Joe Marchese, partner at Human Ventures, and Marc Guldimann, founder and CEO of Adelaide, about why the TV ad model is broken, and why we're still not valuing attention correctly. Marchese and Guldimann also helped break down why it's so hard to get the ad world to change currencies, but why this time around brands may force change on the media ecosystem.
Guest(s): Joe Marchese, Marc Guldimann
Host: Mike Shields