Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"

Previous Episode: Why the Financial Times is ultra conservative with programmatic ads and data

Next Episode: "It's astonishing that the industry has managed to make television advertising worse in a digital age"

Next in Marketing hosted a debate on the future of Attention as a form of media and ad measurement - and whether it should be used as a new form of currency. The debate featured Joanne Leong SVP, Global Partnerships at dentsu, Julian Zilberbrand, EVP Advanced Media, Paramount, and Marc Guldimann Founder & CEO of the attention focused startup Adelaide. Later on, we talk to Bayer's Paul Gelb on how he's handling currency overload in 2023.

Guest(s): Joanne Leong, Julian Zilberbrand, Marc Guldimann, Paul Gelb

Host: Mike Shields

Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"

Next in Media