Why the Financial Times is ultra conservative with programmatic ads and data

Next in Media

English - February 14, 2023 10:00 - 32 minutes - 29.5 MB
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Previous Episode: Jonah Goodhart thinks the ad business needs a complete do-over on measurement - and AI will lead the way

Next Episode: Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"

Next in Marketing spoke to Brendan Spain,VP, Advertising - Americas at Financial Times about how why the publication limits its use of ad tech and exchanges, and hasn't gone wild using clean rooms. Instead the FT is zeroing in on using Attention as truer measure of the value of its ads.

Guest: Brendan Spain

Host: Mike Shields