Jonah Goodhart thinks the ad business needs a complete do-over on measurement - and AI will lead the way

Next in Media

English - February 07, 2023 10:00 - 38 minutes - 35.1 MB
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The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation.

Guest: Jonah Goodhart

Host: Mike Shields