"I think in sort of a crisis mode in digital advertising" - Sorin Patilinet, Senior Director Consumer Insights on why people block and skip ads - and what to do

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Next in Media talked to Sorin Patilinet, along with Realeyes Max Kalehoff on some ground breaking research on measuring the effectiveness of various digital ad formats...and the results were not encouraging. "People are sending us a message," said Patilinet. But there is how, as the two executives explained their findings, which suggest that brands can be a lot smarter about what ads they show people and where, before they waste billions.

Guest(s): Sorin Patilinet + Max Kalehoff

Host: Mike Shields

In partnership with: Beet.TV