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How Instacart is trying to prove that retail media really drives incremental sales
Next in Media
English - April 25, 2023 09:00 - 38 minutes - 34.9 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Spotify is investing so heavily into ad tech
Next in Media spoke with Ali Miller, Vice President of Product Management, Ads Instacart about building an advertising company at 100 mph, how the company is using data science to prove that its ads are getting people to buy things they weren't planning to, and what might be next for conversational shopping backed by AI.
Guest: Ali Miller
Host: Mike Shields
In Partnership with: Beet.TV
Sponsored by: MiQ
Produced by: Fresh Take