How the Media JV Open AP. is looking to help TV advertising work faster and smarter by helping to break down data silos
Next in Media
English - February 09, 2022 11:00 - 46 minutes - 42.9 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Action Network Bets "Well in Excess" of Six Figures Every Weekend to Nab New Gambling Fans
Next Episode: The ad business is still sleeping on the end of cookies
Next in Marketing spoke to David Levy, CEO of OpenAP, a joint venture between NBCUniversal, ViacomCBS Fox and Discovery, about how the company is trying to help brands target audiences consistently across networks and platforms - and why he's worried that too many media companies are discounting consumer experience with ads as Connected TV explodes.
Guest: David Levy
Host: Mike Shields