Why misinformation is the next battlefront in brand safety

Next in Media

English - November 29, 2022 10:00 - 37 minutes - 34.5 MB
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Previous Episode: YouTube wants credit for spending as much on content as Netflix - and getting more viewership

Next Episode: 'Performance is merit based more than anything else' - How brands can make sense of 800,000 TikTok creators

Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and what lead Zefr - which was born as a YouTube ad buying firm, to purchase an Israeli startup that was looking to fight disinformation after the 2016 elections.

Guest: Rich Raddon

Host: Mike Shields