'Performance is merit based more than anything else' - How brands can make sense of 800,000 TikTok creators

Next in Media

English - December 06, 2022 10:00 - 33 minutes - 31.1 MB
Marketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Why misinformation is the next battlefront in brand safety

Next Episode: Airbnb's marketing boss on why travel continues to roar -and may never be the same post Covid

Next in Marketing spoke with Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions about how working with creators on the platform is markedly different than YouTube, and how brands are seeking ways to execute influencer campaigns much faster, while also figuring out the best way to track their impact.

Guest: Adrienne Lahens

Host: Mike Shields