How Apple and TikTok Blew Up the Walled Gardens
Next in Media
English - October 31, 2022 09:00 - 34 minutes - 32 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How two media agency executives uncovered a big problem in CTV
Next in Marketing spoke with Erica Patrick SVP, Director of Paid Social Media at Mediahub Worldwide about why platforms like Meta and Snap are suddenly struggling, thanks to Apple's new ID rules, and TikTok stealing everyone's thunder. Patrick also talked about the state of brand safety on social media, and whether marketers will ever be able to fully have control over where their ads run.
Guest: Erica Patrick
Host: Mike Shields