How two media agency executives uncovered a big problem in CTV
Next in Media
English - October 10, 2022 09:00 - 37 minutes - 34.6 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Vox Media is going bigger into ad tech despite the skeptics
Next Episode: How Apple and TikTok Blew Up the Walled Gardens
Next in Marketing spoke with Adam Gerber, Executive Director, US Investment Strategy · GroupM and Mike Fisher, VP, Advanced TV & Audio at Essence about how they discovered that many streaming services were running tons of ads even after people's TV sets are turned off. It turns out that brands could be wasting millions of dollars sending ads to devices that no one is watching, even as the CTV ad market explodes. It's a fascinating problem and one without a simple fix.
Guests: Adam Gerber and Mike Fisher
Host: Mike Shields