Why Molson Coors wants the big TV companies to get over themselves and collaborate more
Next in Media
English - August 02, 2022 09:00 - 42 minutes - 39.2 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Next in Marketing spoke with Brad Feinberg, NA VP of Media and Consumer Engagement at Molson Coors about how the beverage giant is grappling with trying to reach younger (21+) drinkers who are turning away from not just traditional TV but even live sports. Feinberg urged the biggest players in TV to make it easier to reach more targeting audiences across streaming platforms by working together- rather than leaning on proprietary data solutions.
Guest: Brad Feinberg
Host: Mike Shields