Roku's Miles Fisher on trying to train consumers to shop on their TVs
Next in Media
English - April 11, 2023 09:00 - 31 minutes - 28.8 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next in Media caught up with Miles Fisher Sr. Director, Head of Growth & Platform Sales at Roku, to talk about the company's attempt at building a consumer ad business and the go-to CTV ad buying platform. In addition Fischer talked about the company's deals with Walmart and Best Buy, and what it's going to take to turn TV commerce into a real thing.
Guest: Miles Fisher
Host: Mike Shields
In Partnership with BeetTV
Sponsored by: MIQ
Produced by: FreshTake