Latest Hybrid events Podcast Episodes
EDM Does Not Stand for Enterprise Data Management
Back of House LIVE - May 19, 2021 07:00 - 43 minutesJoin AK and Lauren for Episode 3, as they venture into the world of Electronic Dance Music alongside David Ireland, Director of Winter Music Conference, President of Magnetic Magazine and Agency, and EDM legend, and DJ/Producer/Writer Junior Sanchez, owner of Brobot Records. And of course, it wo...
How Growth Gorilla's Content Promotion Framework Drives ROI For SaaS Brands
SaaS Breakthrough - May 14, 2021 13:31 - 43 minutes ★★★★★ - 46 ratingsMeet Alan Silvestri, the founder, and director of strategy at Growth Gorilla - a no B.S. content promotion and distribution agency for B2B SaaS companies. In this episode, you'll hear about the pain points that most SaaS companies have around content promotion and the strategic framework you ne...
How LinkSquares Uses Creativity To Build Connections And Engagement In Virtual Events
SaaS Breakthrough - April 30, 2021 16:05 - 44 minutes ★★★★★ - 46 ratingsMeet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla. In this epi...
American Idol
Back of House LIVE - April 28, 2021 17:00 - 55 minutesAK and Lauren are back for Episode 2! Join the team for a discussion around the latest news in the event industry, and a new segment entitled 'Brown M&Ms', detailing the craziest rider items ever written into a contract. We welcome Shae Wilbur, Former American Idol contestant turned television ...
American Idol
Back of House LIVE - April 28, 2021 17:00 - 55 minutes ★★★★★ - 3 ratingsAK and Lauren are back for Episode 2! Join the team for a discussion around the latest news in the event industry, and a new segment entitled 'Brown M&Ms', detailing the craziest rider items ever written into a contract. We welcome Shae Wilbur, Former American Idol contestant turned television ...
How Capacity Built a Steady Sales Pipeline With Content Syndication
SaaS Breakthrough - April 16, 2021 14:53 - 33 minutes ★★★★★ - 46 ratingsMeet Jennifer Sabin, Director of Content Marketing at Capacity - a new kind of helpdesk, powered by artificial intelligence, that automates support for customers and employees. Jennifer has 15+ years of experience in various marketing leadership roles and has marketed both products and services ...
Happily.io
Back of House LIVE - April 14, 2021 14:21 - 34 minutesAK and Lauren kick off Season 1, Episode 1 of Back of House LIVE. Join our hosts as they introduce segments like 'Current Events', highlighting the latest in events industry news; and 'Ended Up on eBay', mining the depths of the famed website for event swag gold. We also welcome our very first g...
Happily.io
Back of House LIVE - April 14, 2021 14:21 - 34 minutes ★★★★★ - 3 ratingsAK and Lauren kick off Season 1, Episode 1 of Back of House LIVE. Join our hosts as they introduce segments like 'Current Events', highlighting the latest in events industry news; and 'Ended Up on eBay', mining the depths of the famed website for event swag gold. We also welcome our very first g...
How FreshBooks Is Leveraging Internal Data For Thought Leadership
SaaS Breakthrough - April 02, 2021 15:46 - 37 minutes ★★★★★ - 46 ratingsMeet Paul Cowan, CMO of FreshBooks - the # 1 accounting software in the cloud for self-employed professionals and their teams. Over a 20+ year career, Paul has held leadership positions at large corporations, then left them to launch startups from scratch. He has marketed phones, food, booze, to...
How Casted Is Challenging the Status Quo of Podcasting in Content Marketing
SaaS Breakthrough - March 26, 2021 16:36 - 44 minutes ★★★★★ - 46 ratingsMeet Holly Pels, Director of Marketing at Casted - the first content marketing platform for B2B podcasting, making podcasting more engaging, efficient, and effective for brands. Holly is a strategic and tactical marketer who loves podcasts and content creation. In this episode, you'll hear abou...
[Part 2] How Banzai Is Rethinking Demand Generation in a Shifting Marketplace
SaaS Breakthrough - March 19, 2021 18:25 - 35 minutes ★★★★★ - 46 ratingsMeet Bryant Lau, the Director of Demand Generation at Banzai, a leading event marketing automation solution. He has extensive experience in demand generation and marketing operations for early-stage companies. In this episode, we continue chatting with Banzai. You'll hear about Bryant's journe...
[Part 1] How Banzai Is Transforming The Event Marketing Automation Space
SaaS Breakthrough - March 12, 2021 19:12 - 37 minutes ★★★★★ - 46 ratingsMeet Corrine Stratton, Director of Marketing at Banzai, a leading event marketing solution. Corrine has a decade of experience in event management and content development for leading technology companies. In this episode, you'll hear about Demio plus Banzai, what this means for the event space,...
How Leadfeeder Leads with Webinars and Account-Based Marketing On LinkedIn
SaaS Breakthrough - March 05, 2021 17:57 - 45 minutes ★★★★★ - 46 ratingsMeet Andy Culligan, CMO at Leadfeeder - a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked. Andy is passionate about swapping the BS with revenue acceleration in B2B marketing. In this episode, you'll hear abo...
How Vidyard Found Growth Opportunities with Virtual Events
SaaS Breakthrough - February 19, 2021 19:05 - 40 minutes ★★★★★ - 46 ratingsMeet Marcy Dobozy, VP of Marketing at Vidyard - the video platform for marketing and sales video hosting, enablement, and analytics. Marcy's marketing career in tech has spanned nearly 20 years. In this episode, you'll hear about evolving your product-market fit with a growing product and campa...
How MeetEdgar Leads with Educational and Story-Based Marketing
SaaS Breakthrough - February 15, 2021 20:49 - 36 minutes ★★★★★ - 46 ratingsMeet Megan McMullin, Outreach Lead at MeetEdgar - a social media posting tool for small businesses. Megan has worked in marketing and customer support at a variety of startups around Denver, Colorado. In this episode, you'll hear the story of MeetEdgar, a product created out of need in a speci...
How LoyaltyLion Fights Webinar Fatigue With Innovation
SaaS Breakthrough - February 05, 2021 20:06 - 35 minutes ★★★★★ - 46 ratingsMeet Fiona Stevens, Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. She has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR, SEO and content. In this episode, you'l...
How Paperform Grows with Optimized Content For SEO and Conversion
SaaS Breakthrough - February 01, 2021 20:59 - 41 minutes ★★★★★ - 46 ratingsMeet Vrinda Singh, Growth Manager at Paperform, a no-code tool that enables anyone to easily create beautiful forms, payment or product pages. She has over 7 years of experience creating full-funnel campaigns for companies like LinkedIn, Finder, Schneider Electric & Leona Edmiston. In this epis...
How PowerDMS Drives Growth with Customer Advocacy and Conversational Marketing
SaaS Breakthrough - January 18, 2021 19:34 - 42 minutes ★★★★★ - 46 ratingsMeet Ray Lau, Director of Growth Marketing at PowerDMS, a solution that helps organizations reduce risk and liability with a comprehensive compliance and content management solution. Ray has been in B2B marketing for over ten years and believes marketing's ultimate goal is to create an advocate ...
How Alyce Flipped Email Strategy On Its Head To Achieve Real Personalization
SaaS Breakthrough - January 08, 2021 20:32 - 35 minutes ★★★★★ - 46 ratingsMeet Nina Butler, Director of Demand Generation at Alyce - a Boston-based start-up that delivers one-to-one business connections through its personal gifting platform. Nina leads the strategy and execution of full-funnel marketing programs to drive initial and continued demand for the product. ...
How xFusion Accelerates Growth By Leveraging SDRs and Paying to Learn
SaaS Breakthrough - December 18, 2020 18:55 - 40 minutes ★★★★★ - 46 ratingsMeet Jim Coleman, Co-Founder of xFusion, which provides technical customer support for fast-growing SaaS businesses. Prior to xFusion, Jim was a SaaS operations manager at FE International. He oversaw operations and high-level growth initiatives across a portfolio of SaaS holdings. In this epis...
How Moosend Capitalizes On Crafty SEO and Affiliates For Acquisition
SaaS Breakthrough - December 11, 2020 17:04 - 33 minutes ★★★★★ - 46 ratingsMeet Nick Dimitriou, Head of Growth at Moosend - a highly competitive Email Marketing and Marketing Automation platform. Nick has experience with running different teams, both for organic and paid acquisition. In this episode, you'll hear about standing out with a marketing automation platform ...
How timetoreply Builds Their Pipeline with Sequenced Messaging and Themed Webinars
SaaS Breakthrough - December 04, 2020 18:30 - 39 minutes ★★★★★ - 46 ratingsMeet Tarah Darge, a digital marketing native and Head of Marketing at timetoreply. She has a passion for start-ups and loves helping brands grow. In this episode, you'll hear how timetoreply was built from a sales conversion win, how to build a pipeline using sequenced messaging, the foundation...
How Visme Leverages Pricing Simplicity and Strategic SEO
SaaS Breakthrough - November 20, 2020 19:51 - 44 minutes ★★★★★ - 46 ratingsMeet Farzad Rashidi, the Director of Marketing at Visme, where he helped the company gain over 7 million users and pass 1.5 million monthly from organic traffic. He's also the co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productiv...
How HRLocker Stays Agile Using Research-based Content and Storytelling
SaaS Breakthrough - November 13, 2020 18:41 - 37 minutes ★★★★★ - 46 ratingsMeet Crystel Rynne, Head of Product Marketing at HRLocker - a people management solution that enables organizations to manage people, whether they are on-site or working remotely. Crystel is a creative marketing leader and business strategist with experience leading several teams at HRLocker. I...
How Jen Grant Built the Marketing for 3 Billion Dollar SaaS Brands
SaaS Breakthrough - November 06, 2020 17:24 - 38 minutes ★★★★★ - 46 ratingsIn this episode, you'll hear about the key lessons that Jen learned while driving the marketing for 3 billion dollar SaaS brands: how to create competitive positioning (critical more than ever in this busy SaaS landscape), how to build customer-centric brands and the benefits of following that m...
How Outgrow Thrives with Creative Marketing Experiments
SaaS Breakthrough - October 30, 2020 17:59 - 41 minutes ★★★★★ - 46 ratingsMeet Saksham Sharda, Creative Director at Outgrow - a platform that lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads. In this episode, you'll hear about creating Outgrow out of an app company experiment, the inte...
How SEMrush Went from Challenger Brand to SEO Market Leader
SaaS Breakthrough - October 23, 2020 16:56 - 44 minutes ★★★★★ - 46 ratingsMeet Olga Andrienko, Head of Global Marketing at SEMrush, an all-in-one marketing platform for marketers. She speaks at major marketing conferences and is the Head Judge at Content and Social Media Awards across the USA and Europe. In this episode, you'll hear about SEMrush's journey from a cha...
How Platform.sh Combines Storytelling and Data-Driven Tech to Help Marketing Teams
SaaS Breakthrough - October 16, 2020 18:35 - 38 minutes ★★★★★ - 46 ratingsMeet Christian Yates, VP of Marketing at Platform.sh, the end-to-end web platform for agile teams. With a 20+ year career in software, he's built products and teams for media companies, worked for rocket scientists at NASA, and developed SaaS and open-source software businesses in engineering an...
How Raygun Embraces Adaption as a Key Trait Towards their Market Dominance
SaaS Breakthrough - October 09, 2020 14:35 - 40 minutes ★★★★★ - 46 ratingsMeet Nick Harley, VP of Growth at Raygun, a B2B SaaS company that offers a range of application monitoring products, used by thousands of software teams globally. With 10+ years of experience selling to technical audiences, Nick has a passion for growing businesses, focusing on early-stage, high...
How Supermetrics Doubled their ARR from 10 to 20 Million in 12 Months
SaaS Breakthrough - October 02, 2020 16:45 - 33 minutes ★★★★★ - 46 ratingsMeet Edward Ford, the Marketing Director at Supermetrics, a marketing analytics SaaS product used by over half a million marketers. Edward is also the host of The Growth Hub Podcast. In this episode, you'll hear the lessons learned from watching their ARR double from 10 million to 20 million AR...
Related Hybrid events Topics
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