How LoyaltyLion Fights Webinar Fatigue With Innovation
SaaS Breakthrough
English - February 05, 2021 20:06 - 35 minutes - 33.5 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Fiona Stevens, Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. She has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR, SEO and content.
In this episode, you'll hear about what it's been like in e-commerce with 10x marketplace growth in one year from COVID. You'll learn about finding creative tweaks to marketing concepts, how to know when to plan for standard KPIs vs brand affinity KPIs, and about building interdepartment communication with a "content champion". And finally, you'll learn about finding the MVF ideas to launch in your business. Another phenomenal guest, enjoy!
Notes:
- 02:50 Helping Businesses Use Their Loyalty Data To Increase Customer Engagement And Retention
- 04:40 Engagement Will Become An Even Bigger Challenge For Ecommerce Brands
- 08:20 The Ecommerce Espresso Webinar Series Initiative
- 10:25 Webinar Shared-Promotion And On-Demand Recordings
- 11:10 The Right Metrics For Educational Pieces Of Content
- 13:25 The Role Of Content Champion
- 15:05 Creating Content Feedback Loops Within Departments
- 17:45 Content Distribution The Organic Way
- 18:40 Leveraging Unique Pieces Of Content Like Score Sheets
- 20:31 Working Of A Minimal Viable Product (MVP) Motto
- 21:05 Planning Which Content Tests And Experiments To Implement
- 23:25 Just Keep Testing, Improving And Having The Ideas
- 26:20 Innovating To Fight Webinar Fatigue: Ask-Me-Anything Sessions
- 29:00 The Thing You Need To Remember When Marketing To Marketers
- 30:00 Ligthning Questions