How Paperform Grows with Optimized Content For SEO and Conversion
SaaS Breakthrough
English - February 01, 2021 20:59 - 41 minutes - 38.4 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Vrinda Singh, Growth Manager at Paperform, a no-code tool that enables anyone to easily create beautiful forms, payment or product pages. She has over 7 years of experience creating full-funnel campaigns for companies like LinkedIn, Finder, Schneider Electric & Leona Edmiston.
In this episode, you'll hear about facing the challenge of a broad market audience, and then building a targeted marketing message for them. You'll learn about creating content pillars around specific industries using product templates, landing page split testing lessons learned that resulted in a 50% increase in conversion, and finally when to rethink experiments with your small marketing team. Enjoy!
Notes:
- 03:30 Building Beautiful Forms And Pages Without Prior Technical Knowledge
- 07:35 The Challenge Of Having A Broad Audience Product
- 09:04 Responding Quickly To Market Demands By Creating Custom Apps
- 11:30 Building Dedicated Landing Pages For Each Of The Targeted Industries
- 13:20 Leveraging Content Clusters
- 15:20 Researching Particular Use Cases And Figuring Out How It's Best Serviced
- 17:20 Beginning Split Tests With User-Testing
- 20:50 The Concepts Of Global And Local Maximum In Optimization
- 23:25 Key Metrics vs Vanity Metrics In Optimization
- 26:20 Small Marketing Teams And Experimentation
- 28:00 Hard Lessons About Newsletters
- 32:30 Leaning Into Growing Opportunities In Times Of Change
- 35:30 Lightning Questions