How MeetEdgar Leads with Educational and Story-Based Marketing
SaaS Breakthrough
English - February 15, 2021 20:49 - 36 minutes - 33.9 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Megan McMullin, Outreach Lead at MeetEdgar - a social media posting tool for small businesses. Megan has worked in marketing and customer support at a variety of startups around Denver, Colorado.
In this episode, you'll hear the story of MeetEdgar, a product created out of need in a specific vertical. You'll learn about building educational content that links back to the product, about using community-based ads for retention and activation after the point of buying, and the power of partner promotions and paid partnerships. And finally, real-world social media advice for 2021. Enjoy!
Notes:
- 03:15 Helping Simplify & Amplify Messages On Social Media Networks
- 05:20 How To Get Really Good Word-Of-Mouth Marketing
- 06:15 Focused On Being The Tool For Solopreneurs And Small Business Owners
- 08:55 Using Educational Content That Links The Things Being Taught Back To The Product
- 11:05 Improving User Experience (UX) With Screenshots Of All The Product
- 12:55 Tracking Conversions From Educational Content And The 30-Day Churn
- 15:00 Leveraging The Founder's Story As An Aspirational Thing For Users
- 16:20 Using Community-Based Ads For Retention
- 19:10 "People Who Pay, Pay Attention"
- 20:25 Building Brand Trust With Partner Initiatives
- 25:20 Cold Outreach For Webinars: Short And Sweet And What's In It For Them
- 26:20 Get Off of The Content Creation Treadmill: Repurpose
- 29:25 Big Lesson: Sometimes You Have To Slow Down To Speed Up
- 31:05 Lightning Questions