How Vidyard Found Growth Opportunities with Virtual Events
SaaS Breakthrough
English - February 19, 2021 19:05 - 40 minutes - 38.3 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Marcy Dobozy, VP of Marketing at Vidyard - the video platform for marketing and sales video hosting, enablement, and analytics. Marcy's marketing career in tech has spanned nearly 20 years.
In this episode, you'll hear about evolving your product-market fit with a growing product and campaign ideas to run with Vidyard. You'll learn about the virtual event breakthroughs for 2021 that you need to know and content marketing hacks for big wins. And finally, you'll hear about the video strategies to maximize SDR outreach being used by a SalesLoft's SDR. Enjoy!
Notes:
- 02:55 Helping Businesses Connect With Their Audiences Through Video Experiences
- 06:10 Leveraging Video In Sales And Marketing
- 08:00 The Beauty Of The Video Approach
- 08:50 The Video Platform Product And Market-Fit Evolution
- 13:00 Moving From Offline Events To Online Events
- 15:10 Bringing In Thousands Of Demo Requests W/ A Simple Check Box Addition
- 16:45 Increasing Registrations W/ Strong Messaging And Thought Leadership Oriented Events
- 17:55 Event Content: Pratical And Very Hands-On
- 18:55 Engagement: Making Sure There Are Opportunities To Connect And Have Conversations
- 21:50 Leveraging Knowledge Base Articles' Organic Traffic
- 24:25 The Mindset Shift Needed To Find Hacks That Provide Unknown Growth Opportunities
- 27:55 Case Study: How An SDR Uses Successfully Video In Her Outreach Process
- 32:10 Expecting Continued Disruption And Uncertainty And Looking For The Opportunities
- 34:00 Lightning Questions