How Leadfeeder Leads with Webinars and Account-Based Marketing On LinkedIn

SaaS Breakthrough

English - March 05, 2021 17:57 - 45 minutes - 42.3 MB - ★★★★★ - 46 ratings
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Previous Episode: How Vidyard Found Growth Opportunities with Virtual Events

Next Episode: [Part 1] How Banzai Is Transforming The Event Marketing Automation Space

Meet Andy Culligan, CMO at Leadfeeder - a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked. Andy is passionate about swapping the BS with revenue acceleration in B2B marketing.

In this episode, you'll hear about Leadfeeder's journey to build a unique product in the European SaaS space and the 2020 changes that opened up a brand new marketing avenue for them in webinars. You'll learn about thought leadership events and how to find the best partners to run them, and simple LinkedIn ABM methods to implement today. And finally, you'll learn why agility and speed may be the most important qualities you can have in marketing. Enjoy!

Notes:

- 04:00 Providing Sales And Marketing Intelligence To Businesses

- 08:20 LinkedIn Outbound Reach Outs That Work

- 13:20 Leveraging The Sale Of A Piece Of The Company For Funding

- 15:00 Seeing Success With Webinars From The First Moment

- 20:14 Running Thought Leadership Events That People Want To Attend

- 21:30 How To Reach Out To Close Event Partners

- 24:00 Using LinkedIn For Account-Based Marketing

- 28:00 Increasing The Average Revenue Per User And Enterprise Plans

- 32:15 Recognizing Fast When Things Don't Work Out

- 34:50 Lightning Questions