[Part 1] How Banzai Is Transforming The Event Marketing Automation Space
SaaS Breakthrough
English - March 12, 2021 19:12 - 37 minutes - 34.9 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Corrine Stratton, Director of Marketing at Banzai, a leading event marketing solution. Corrine has a decade of experience in event management and content development for leading technology companies.
In this episode, you'll hear about Demio plus Banzai, what this means for the event space, and the major pivots that Banzai faced in 2020 with the decline of offline events. You'll learn how to maximize a small marketing team in a busy business, getting executive buy-in, and setting a culture for agility in the marketplace. And finally, the key lessons for any agile marketer looking to be effective in today's business landscape. Enjoy!
Notes:
- 04:00 Banzai And Demio Are Changing The Event Marketing Space
- 06:45 Being A Marketing Team Of Two And A Half
- 08:00 Shifting Messaging To Support The Different Facets Of Event Marketing Success
- 09:40 Listening To Customers, Prospects And Communities To Figure Out What To Change
- 11:05 Creating A Website And A Brand That Is Adaptable
- 13:20 Launching A New Website Fast With A Small Marketing Team
- 17:10 Maximizing Efficiency And Speed When You're Working With A Micro Team
- 19:30 Big Lessons: Communicating More Efficiently And Getting Feedback Earlier
- 21:30 Prioritization: How Does This Help Meet My Quarter's Goals And Objectives
- 25:45 Getting Organizational Buy-In For Marketing Initiatives