[Part 2] How Banzai Is Rethinking Demand Generation in a Shifting Marketplace
SaaS Breakthrough
English - March 19, 2021 18:25 - 35 minutes - 33.7 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Bryant Lau, the Director of Demand Generation at Banzai, a leading event marketing automation solution. He has extensive experience in demand generation and marketing operations for early-stage companies.
In this episode, we continue chatting with Banzai. You'll hear about Bryant's journey and how he joined Banzai one month before COVID changed everything. You'll learn how the SDR demand generation role is changing, and how B2B marketers can start incorporating some of the B2C best practices for growth. And finally, you'll learn key questions to ask before joining a new organization in 2021. Enjoy!
Notes:
- 04:00 Joining Banzai A Month Before The Entire Company Went Remote
- 05:00 Creating A Deliberate Purpose-Built Platform For Field And Event Marketers
- 07:35 Exciting Market Opportunities For Banzai And Demio
- 08:30 Building A Moat By Enabling SDRs To Build Relationships And Community
- 14:30 Learning From B2C Growth Marketers That Optimize For A North Star Metric
- 16:10 How B2B Marketers Can Start Incorporating B2C Best Practices For Growth
- 19:00 Seeing A Radical Shift In The Demand Gen Professional Role
- 22:35 Key Questions To Ask Before Joining A New Org To Confirm Alignment With Leadership
- 26:25 Looking Back: The Opportunity For Thought Leadership And Community Building
- 29:25 Helping To Lead The Conversation On What Does It Look Like To Return To In-Person Events
- 31:50 Lightning Questions