How Casted Is Challenging the Status Quo of Podcasting in Content Marketing

SaaS Breakthrough

English - March 26, 2021 16:36 - 44 minutes - 42.1 MB - ★★★★★ - 46 ratings
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Previous Episode: [Part 2] How Banzai Is Rethinking Demand Generation in a Shifting Marketplace

Next Episode: How FreshBooks Is Leveraging Internal Data For Thought Leadership

Meet Holly Pels, Director of Marketing at Casted - the first content marketing platform for B2B podcasting, making podcasting more engaging, efficient, and effective for brands. Holly is a strategic and tactical marketer who loves podcasts and content creation.

In this episode, you'll hear about the tailwinds created by COVID in the podcasting industry. You'll learn the secrets to amplifying your podcast reach, how to create a unique conversational-based podcast in 2021 and why repurposing content can fuel your marketing growth. And finally, you'll learn what's coming next for podcasters. Enjoy!

Notes

- 03:15 The First And Only Marketing Platform Built Around B2B Podcasts

- 05:55 Why Podcasting Took Off During The Pandemic

- 07:20 How To Leverage Clubhouse If You're Building A Community

- 08:40 Seeing Podcasts Holistically And As A Central Part Of Content Strategy

- 10:50 The Strategic Questions To Ask Yourself When Starting A Podcast

- 13:25 The Evolution Of The Casted Podcast

- 19:30 The Two Pieces Of Podcast Distribution

- 21:45 Running Every Podcast Season As A Campaign

- 24:15 Reusing And Repurposing Podcast Content

- 29:35 The Characteristics Of Winning Podcasts

- 33:00 Hard Lessons Learned Around Planning And Budgets

- 36:40 Podcasts Are Not "Only For Brand Awareness"

- 39:15 Lightning Questions