How Outgrow Thrives with Creative Marketing Experiments
SaaS Breakthrough
English - October 30, 2020 17:59 - 41 minutes - 37.5 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Saksham Sharda, Creative Director at Outgrow - a platform that lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads.
In this episode, you'll hear about creating Outgrow out of an app company experiment, the interactive content tools they use and how to actively use them yourself in 2020, why and how to do multiple soft marketing launches on Product Hunt, and the creative marketing mindset you need to have.
And finally, you'll hear about silver and bronze bullets and what that even means for marketers. Enjoy!
Notes:
- 03:10 From Idea To Development: A No-Code Tool To Make Calculators And Quizzes
- 04:20 Expand The Ability Of What You Can Do A Thousand Fold
- 06:45 The Only Way To Get The Expertise Across To The Modern Audience
- 09:00 An Interactive Content Tool: The Idea Generator
- 13:00 Becoming One Of The Finalists In Product Hunt's Coronavirus Hackathon
- 18:05 Having Zero Dependence On The Product Team To Build Ideas
- 20:10 Be In The Experimental Mode Not In The We Have To Get This Done Blah Blah Mode
- 22:00 Understanding Your Audience And Experimenting
- 23:30 Product Hunt: Do More Soft Launches And Less Hard Launches
- 26:20 The Benefits Of Showcasing Your Product Through Soft Launches
- 30:00 Hard Lesson: Play With The Market More
- 31:10 Having A Silver Bullet Machine Gun Mentality
- 31:55 The Unique Opportunity Of 2020 Holiday Shopping Season
- 35:05 Lightning Questions