How SEMrush Went from Challenger Brand to SEO Market Leader
SaaS Breakthrough
English - October 23, 2020 16:56 - 44 minutes - 40.9 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Olga Andrienko, Head of Global Marketing at SEMrush, an all-in-one marketing platform for marketers. She speaks at major marketing conferences and is the Head Judge at Content and Social Media Awards across the USA and Europe.
In this episode, you'll hear about SEMrush's journey from a challenger brand to the market leader in a red ocean market. You'll learn about their expansion through product first focus, how the SEMrush team pulled off a 24-hour summit that generated 56,000 new leads on the first event, and how to break through event fatigue in 2020.
And finally, you'll hear about the opportunities and challenges Olga sees ahead for marketers. Another incredible episode, enjoy!
Notes
- 03:00 A Powerhouse All-In-One Marketing Platform For Marketers
- 04:35 The Evolution From Internal Service To Market Leader
- 09:10 A Product First Company Focused On Client Wishes
- 10:20 Global Marketing Day: A 24-Hour Long Online Conference
- 15:35 Getting The First Big Speakers Lined Up
- 17:35 Keeping Attendees Engaged In Long Webinars And Events
- 19:50 The Incredible Results From A Long Event
- 22:20 The Strategic Decision To Cancel The Event For 2020
- 23:40 The Answer To Event Fatigue
- 25:35 The SEMrush Summer Jam Events
- 27:45 Transforming Successfully An Offline Event Into An Online Event
- 28:55 Why The Last Minutes Are The Most Important Ones
- 30:40 SEO: The Untapped Niche Of Non-Branded Search
- 33:05 YouTube SEO Opportunity: Not Every Channel Is SEO Savvy
- 34:00 The Book Incentive Experience That Turned Into a Gamification Campaign
- 37:20 The Challenge Ahead: Tapping Into New Audiences
- 40:25 Lightning Questions