How Platform.sh Combines Storytelling and Data-Driven Tech to Help Marketing Teams
SaaS Breakthrough
English - October 16, 2020 18:35 - 38 minutes - 35.1 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Christian Yates, VP of Marketing at Platform.sh, the end-to-end web platform for agile teams. With a 20+ year career in software, he's built products and teams for media companies, worked for rocket scientists at NASA, and developed SaaS and open-source software businesses in engineering and product leadership roles.
In this episode, you'll hear about the marketing message challenges and wins for a wide-market product, the rise of data-driven technology for marketers, how to organize marketing goals in a product type fashion, and the agile marketing methodology that Chris loves.
And finally, we look forward to 2021 and talk about the marketing challenges that lie ahead. Enjoy!
Notes:
- 03:30 Taking Away Invisible Work To Allow Teams To Refocus On Creating Value
- 06:20 Storytelling and The Right Messaging For Different Segments
- 08:30 Focusing On Larger Scale Enterprise Customers
- 09:30 Customers Tend To Be Sticky Across The Board
- 12:00 Looking At Tech Tools From Different and Complementary Levels
- 14:10 Investing In Tools That Help Understand Buyer Intent
- 15:20 Breaking Down Big Goals Into Actions
- 17:00 A Story Of Change and Adaptability
- 21:45 Having Success With Paid Media
- 23:05 Talking To The Marketers Dealing With Technology
- 26:10 Challenges When Developing User Groups and Communities
- 28:30 Creating Value In a Way That Doesn't Overwhelm or Tune Out People
- 31:00 Lightning Questions