How Jen Grant Built the Marketing for 3 Billion Dollar SaaS Brands
SaaS Breakthrough
English - November 06, 2020 17:24 - 38 minutes - 35.7 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, you'll hear about the key lessons that Jen learned while driving the marketing for 3 billion dollar SaaS brands: how to create competitive positioning (critical more than ever in this busy SaaS landscape), how to build customer-centric brands and the benefits of following that marketing strategy, and finally, how to think about brand building and when to truly focus and invest in it. Another episode with a wise and knowledgeable guest, enjoy!
Notes:
- 03:20 Turning The Whole Concept Of Enterprise Software On Its Head
- 05:05 Focusing On The Deepest Pain To Find Product-Market Fit
- 07:35 Scaling By Squeezing Into The Broader Company And Other Pain Points
- 09:45 The Critical Role Of Competitive Positioning
- 13:00 Don't Change Your Positioning: Repeat It, Repeat It, Repeat It
- 14:10 Use Feedback To Hone In The Positioning
- 15:55 Don't Put The Entire Big Vision Into The Positioning or Tagline
- 17:20 Test The Positioning: Look For People To Start Nodding Their Head
- 18:10 Get Feedback As Fast As Possible
- 19:10 Benefits Of Building a Customer-Centric Brand
- 24:45 The Right Time To Do Brand Building
- 29:05 CMO's Skills and Success Are Perfect Qualifications To Move Into The CEO Seat
- 31:20 The Challenge and Opportunity Of Making Emotional Connections Virtually
- 34:00 Lightning Questions