How Visme Leverages Pricing Simplicity and Strategic SEO
SaaS Breakthrough
English - November 20, 2020 19:51 - 44 minutes - 41.5 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Farzad Rashidi, the Director of Marketing at Visme, where he helped the company gain over 7 million users and pass 1.5 million monthly from organic traffic. He's also the co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity.
In this episode, you'll hear how Farzad became the first marketing hire in a growing freemium product, how they had to evolve their ICP based on unit economics, and the massive results they've seen from a recent pricing experiment. And finally, you'll learn about smart differentiation on SEO and keyword intent. Enjoy!
Notes:
- 02:40 An Easy-To-Use Platform To Create Good Looking Pieces Of Content
- 04:00 Changing The Focus To Be More On The B2B Side Of Things
- 05:25 First Marketing Hire In a Freemium Business With Thousands Of Customers
- 08:10 The Blessing And Curse Of Having a Wide Range Of Customers
- 10:35 A High Volume Acquisition Channel That Doesn't Cost an Arm And a Leg
- 11:40 Creating Landing Pages Optimized For Commercial Intent
- 16:45 The Secret Sauce To Link Building
- 19:10 The 80/20 Rule For Content Creation And Promotion
- 24:00 Three Types Of Keywords In a Funnel
- 25:55 The Pricing Challenges Of Freemium Software
- 28:00 The Rewards Of Simplicity In Pricing
- 30:00 Testing And Validating Pricing
- 32:00 Adapting Product Roadmap Priorities To Remote Working Needs
- 36:20 Lightning Questions