How timetoreply Builds Their Pipeline with Sequenced Messaging and Themed Webinars
SaaS Breakthrough
English - December 04, 2020 18:30 - 39 minutes - 36.6 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Tarah Darge, a digital marketing native and Head of Marketing at timetoreply. She has a passion for start-ups and loves helping brands grow.
In this episode, you'll hear how timetoreply was built from a sales conversion win, how to build a pipeline using sequenced messaging, the foundational metrics you can use for experiment baselines, and expanding on the traditional one-to-one demos with themed webinars. And finally, buying lessons from paid social ads. Enjoy!
Notes:
- 03:00 Giving The Ability To Measure And Report On Business Email Reply Times
- 05:30 Research: Replies Timeframe Benchmark For Prime Close Rate
- 06:55 Finding Product-Market Fit By Using Own Support Channel
- 09:25 Coming In After Funding To Build Out The Marketing Plan And Team
- 11:10 A Different Approach To Lead Gen Using LinkedIn
- 13:45 Crafting The Initial Outreach Emails
- 15:55 Real-Time Learning And Culling Campaigns Ruthlessly Following Benchmarks
- 18:10 Webinars: Going Past The Usual One-On-One Demos
- 19:40 Deciding To Do More Themed Webinars
- 21:40 Using A Combination Of Tactics To Drive Webinar Registrations
- 23:01 Experimenting With On-Demand Webinars
- 24:00 Hard Lesson: The Need To Really Clarify Language Around The Product And Target
- 27:15 Next: Growing The Partner Program And Continuing To Build Relationships
- 29:40 The Challenge With Affiliate Marketing With A Low Price Point Product
- 31:20 Lightning Questions