How Moosend Capitalizes On Crafty SEO and Affiliates For Acquisition

SaaS Breakthrough

English - December 11, 2020 17:04 - 33 minutes - 31.3 MB - ★★★★★ - 46 ratings
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Next Episode: How xFusion Accelerates Growth By Leveraging SDRs and Paying to Learn

Meet Nick Dimitriou, Head of Growth at Moosend - a highly competitive Email Marketing and Marketing Automation platform. Nick has experience with running different teams, both for organic and paid acquisition.

In this episode, you'll hear about standing out with a marketing automation platform in a red-competitive ocean, building the industry-specific marketing pages you need to rank well, SEO secrets for crushing the SERPs, and lessons from a scaling affiliate platform. And finally, you'll learn the skills and frameworks you need to drive the correct affiliate traffic. Enjoy!

Notes:

- 02:50 Offering Email And Marketing Advanced Automation Features

- 04:45 Joining As The First Hire Of The Growth Team

- 05:30 Using Customers Feedback To Build Out The Platform To Better Serve The ICP

- 08:15 Adding Industry-Specific Landing Pages To The Website

- 10:15 Creating Listicle Articles For SEO

- 14:55 Outpacing Hardcore Affiliate Marketeers Doing SEO

- 16:40 Growing The Affiliate Program

- 20:45 Keeping Affiliates Happy By Creating Content For Them To Use

- 23:40 Turning Affiliates Into Ambassadors By Doing Product Demos After They Join

- 27:25 Opportunities In 2021 With Paid Traffic

- 29:40 Lightning Questions