How LinkSquares Uses Creativity To Build Connections And Engagement In Virtual Events
SaaS Breakthrough
English - April 30, 2021 16:05 - 44 minutes - 41.5 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla.
In this episode, you'll hear about the power of AI for contract management. You'll learn how product marketing video can be a vital medium and why SaaS businesses should bring video production in-house. And finally, you'll hear how COVID drove LinkSquares to a new creative approach for events and then virtual events that builds personal connections and engagement. Enjoy!
Notes:
- 03:00 Offering An End-To-End Contract Life Cycle Management Product Powered By AI
- 06:55 Joining To Build Out The Marketing Function
- 07:25 Defining And Refining External And Internal Communication
- 09:10 Talking With Prospects And Customers To Understand How They Like To Be Marketed To
- 12:05 Looking For Themes And Following The Rule Of Three
- 15:14 Giving Video A Big Role In The Marketing Plan
- 19:20 Why It Makes Sense For SaaS Businesses To Bring Video Production In-House
- 20:25 Hiring A Video Producer That Is The Right Fit For Your Company
- 23:30 Creating Content That Engages Customers But Also Excites The Sales Team
- 25:15 Producing Videos Or Webinars With Product Video For The Sales Team To Use
- 28:25 How To Plan And Run A Marketing Experiment
- 31:30 Building Personal Connections In Virtual Events
- 37:35 Big Takeaway: Be Creative To Build Connections And Engagement Virtually
- 39:00 Lightning Questions